Buy a Pair, Give some Care

Supporting each other - here's how

1. We have now opened the availability of our first-time buyers' promotion both to new and returning customers.

Please use “NOW50” discount code at checkout to get 50% off your frames, antiglare coating and sunglasses tints.

2. For every sale, whether you choose to gift the frontline or go for the 'NOW50' code, we will donate food items to our local food banks to support the most vulnerable.

We are also working in supporting those going through trauma from their past. We will update this here, as we receive more direction on this. 

Supporting our frontline

Purchase a pair of glasses and use code “FRONTLINE” at checkout.

This will automatically donate a pair of glasses to our frontline emergency key workers and our NHS. It will allow us to donate a pair of Distance or Reading glasses on your behalf

If you know someone on the frontline, and you want to nominate them for your gift, email us at Otherwise, we will use our registered list of NHS & Key Workers. We will gift them from you. We will also let you know who your gift went to unless you wish to remain anonymous.

Only one code can be used at checkout. 

If you have any suggestions on how we can support each other better, please let us know, and we'll do all that we can to help while supplies last.

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